Why Your Business Feels Like a Burden (And How to Fix the Invisible Brake)

Erica Kesse

You didn’t start your business to become a mechanic. You started it to be a visionary. Yet, lately, you find yourself exhausted, second-guessing your intuition, and feeling like the entire weight of the company is resting on your shoulders.



In my work with leaders, I call this "Strategic Floundering." It’s that heavy, tight feeling in your chest when you realize that despite the long hours, the view from the summit isn't getting any closer.


Here is the truth most consultants miss: You don’t have a productivity problem. You have a configuration problem.


To reach your Vision (The Horizon), you need a high-performance Mission (The Vehicle).

  • Your Vision is the emotional "Why."
  • Your Mission is the operational "How."


If the vehicle is broken—missing tires, no fuel, or a seized engine—it doesn't matter how hard you stare at the horizon. You aren't going anywhere.


When your Mission is vague, you pay the "Ambiguity Tax." This isn't a line item on your P&L, but it is your most expensive cost.


  1. The First-Order Effect: You jump in to fix every small problem.
  2. The Second-Order Effect: Your best people stop thinking for themselves because they know you’ll take over. You accidentally turn "A-Players" into "order-takers."


This creates a Ghost Engine where your personal health and sleep are the only things keeping the company moving. This isn't a business; it's a cage.


Real leadership isn't just a head game. To stop pushing the car and start driving it, you must achieve Vertical Integration:


  1. The Head (Mind): Does the Mission make logical sense? Does every service have its own tires (budget and staff)?
  2. The Heart: Does this work still feed your soul, or have you abandoned your values for growth?
  3. The Gut: Do you trust your own intuition, or are you ignoring the "check engine" light in your stomach?


When these three are aligned, the friction disappears. You move from being a worker in your business to being the Commander of your legacy.


You can keep pushing the car until you burn out, or you can pull over and fix the engine.

Wellbeing at Work: Why Purpose (Mission) is the Ultimate Buffer Against Burnout

By Erica Kesse • January 23, 2026
Why can a CEO work 80 hours a week on a passion project and feel energized, but 40 hours on a meaningless task feels draining? The answer lies in Purpose . Research shows that connecting work to a higher Mission is one of the strongest buffers against burnout. If you are worried about the mental health of your leadership team, look at your Mission statement first. The "Why" Matters More Than the "What" "Quiet quitting" and executive burnout often stem from a sense of futility. Weak Mission: "We want to increase Q3 profits." (High stress, low fulfillment). Strong Mission: "We exist to save our home planet." (Patagonia). (High effort, high fulfillment).  Leadership Resilience For a CEO, the Mission is the fuel tank. When times get tough, profit goals won't keep you warm. Only a deep belief in why you exist can sustain your wellbeing through a crisis.

Mental Health in the C-Suite: Why Shared Vision Creates Safer Workplaces

By Erica Kesse • January 16, 2026
A toxic work environment is rarely intentional. It usually grows in the vacuum of a clear Vision. When people don't know where the company is going, they become territorial, political, and anxious. For leadership, solving this isn't just about HR policies; it's about painting a clear picture of the future. A shared Vision is a cornerstone of psychological safety. Uncertainty vs. Wellbeing Human beings crave certainty. In the absence of a clear Vision: Employees worry about their job security. Managers hoard information. CEOs feel isolated. This environment destroys wellbeing. However, when the Vision ("The Summit") is clear, the team focuses on the climb rather than fighting each other. The "Mars Group" Therapy Running a visioning exercise (like the "Mars Group" framework) is surprisingly therapeutic. It allows the team to detach from daily stressors and reconnect with why they do the work. It shifts the collective mindset from "survival mode" to "creation mode." A clear Vision doesn't just drive profit; it lowers cortisol. It unifies the tribe and makes the workplace a safer space to be.

The CEO Wellbeing Hack: How a Clear Mission Cures Decision Fatigue Introduction

By Erica Kesse • January 9, 2026
The average CEO makes thousands of decisions a week. By 3:00 PM, "decision fatigue" sets in, leading to poor judgment, irritability, and declining wellbeing. The most effective way to protect your mental health isn't a vacation; it's a decision-making filter. That is exactly what a strong Mission statement provides. The Mission as a Filter A well-crafted Mission statement allows you to automate decisions. Does this opportunity fit our Mission? No? Discard it immediately. (Zero mental energy used). Yes? Explore it. Without this filter, every decision—big or small—requires deep cognitive processing. This leads to brain fog and the feeling of being "always on." Protecting Your "Head Space" Leadership is about allocating resources, and your most precious resource is your attention. A clear Mission empowers your team to make decisions without you. Before: "Boss, should we do this?" (Stress on you). After: "I declined this because it didn't fit our Mission." (Peace for you).
More Posts