10 business skills that counselors and coaches should know

Erica Kesse

Here are the top 10 business skills that counselors and coaches should know to build a profitable business:


  1. Business acumen. This refers to the knowledge and understanding of business principles and practices. Counselors and coaches need to understand how to run a business, including how to manage finances, market their services, and build relationships with clients.
  2. Marketing and sales. Counselors and coaches need to be able to market and sell their services in order to attract clients. They need to understand how to create effective marketing materials, build relationships with referral sources, and close deals.
  3. Technology skills. Counselors and coaches need to be familiar with the latest technology in order to provide effective services. They need to be able to use video conferencing, online platforms, and other tools to connect with clients and deliver their services.
  4. Client service. Counselors and coaches need to be able to provide excellent client service in order to keep clients coming back. They need to be able to listen to clients' concerns, provide support, and help them achieve their goals.
  5. Communication skills. Counselors and coaches need to be able to communicate effectively with clients, other professionals, and the public. They need to be able to speak clearly, listen actively, and write persuasively.
  6. Organizational skills. Counselors and coaches need to be able to organize their time and their work in order to be efficient and effective. They need to be able to manage multiple projects, meet deadlines, and keep track of important information.
  7. Teamwork skills. Counselors and coaches often work with other professionals, such as therapists, case managers, and social workers. They need to be able to work effectively as part of a team in order to provide the best possible care to their clients.
  8. Problem-solving skills. Counselors and coaches need to be able to identify and solve problems in order to help their clients achieve their goals. They need to be able to think critically, come up with creative solutions, and implement those solutions.
  9. Stress management. Counselors and coaches work with clients who are dealing with a variety of stressors. They need to be able to manage their own stress in order to be effective in their work.
  10. Self-care. Counselors and coaches need to take care of themselves in order to be able to provide effective care to their clients. They need to make sure they are getting enough sleep, eating healthy foods, and exercising regularly.



By developing these skills, counselors and coaches can build a profitable business that provides essential services to their clients.


By Erica Kesse December 12, 2025
Leadership in the Age of Psychological Safety In today’s corporate world, success isn’t just about strategy. It’s about psychological safety . CEOs are realizing that performance peaks not when people are pushed, but when they feel secure enough to take risks and speak up. But here’s the challenge: how do you build that kind of trust without losing authority ? The answer lies in a powerful yet often misunderstood concept — holding space . What “Holding Space” Really Means for Leaders The term “holding space” comes from therapy, where it means being fully present with someone — without judgment, without trying to fix them, just allowing them to process. In leadership, holding space means creating an environment where employees can bring their ideas, mistakes, and emotions to the table safely. This isn’t about being soft; it’s about being strong enough to stay steady when others can’t. In practice, holding space as a CEO looks like this: Listening without interrupting or rushing to solutions. Asking, “What do you need to move forward?” instead of “Why didn’t you do this?” Allowing others to own their growth and decisions. It’s leadership built on presence, non-judgment, and agency — the three pillars of holding space. Presence: Leadership Beyond Multitasking We live in a world that rewards speed, yet presence requires slowing down. When leaders are distracted — checking emails mid-meeting, glancing at their phones — it signals disinterest and damages trust. But when you are fully present , you send an unmistakable message: “You matter.” Presence is contagious. Teams mirror their leaders. If you lead with calm attention, your organization learns to slow down and focus too — and that’s where creativity and better decisions happen. Non-Judgment: The Language That Builds Safety Many leaders unintentionally erode trust with judgmental language. Questions like “Why did you do that?” or “Who’s responsible for this?” trigger defensiveness. Instead, try curiosity-driven language: “How did you get to that conclusion?” “What’s the context behind this choice?” This small shift reframes conversations from blame to collaboration. Non-judgment doesn’t mean ignoring mistakes — it means addressing them with respect and clarity. Agency: Giving Teams Control Builds Loyalty Micromanagement is often fear disguised as leadership. But in healthy organizations, agency is empowerment . Let people choose how to solve problems, when possible. Set clear outcomes, then step back. Agency turns employees into owners — and owners care more deeply about results. As a CEO, showing trust in your team’s judgment builds the very loyalty and performance most leaders chase through control. Creating a Safe Culture Without Losing Authority Many executives fear that leading with empathy might make them appear weak. The truth is the opposite. When a leader can hold firm boundaries and offer empathy simultaneously, it creates stability and respect. Authority isn’t about domination — it’s about steadiness. Practical ways to build safe yet structured cultures: Clarify expectations early. Safety comes from knowing the rules of engagement. Celebrate learning, not just outcomes. Reward curiosity and reflection. Model accountability. Admit your own mistakes; it sets the tone for honesty. You don’t lose authority when you hold space — you earn deeper trust . The Business ROI of Psychological Safety Google’s Project Aristotle found that psychological safety was the number-one predictor of high-performing teams. When people feel safe, they innovate more, collaborate better, and stay longer. For CEOs, this means: Lower turnover More creative problem-solving Stronger alignment between purpose and performance A safe culture doesn’t weaken business — it strengthens the system from within. Holding space might sound therapeutic, but it’s one of the most strategic leadership tools of our time. When you blend empathy with boundaries, you build an organization that performs because it feels safe to be human. That’s how the best CEOs lead in 2025 — not just with vision, but with emotional intelligence, clarity, and care .
By Erica Kesse December 5, 2025
The Shift Every CEO Needs to Make For decades, leadership was defined by performance — numbers, market share, and speed. But in 2025, the most effective CEOs are no longer the loudest voices in the boardroom; they’re the ones who know how to pause. They’ve learned that mental health isn’t a personal issue; it’s a leadership strategy. The modern leader’s competitive advantage is no longer just intelligence or vision, but emotional steadiness.  The Hidden Cost of “Always On” Leadership The traditional model of success rewards constant motion — long hours, instant decisions, and endless availability. But neuroscience shows that this style of leadership pushes the brain into what psychologists call “System 1 thinking” — reactive, fast, and emotionally charged. In the short term, it feels productive. In the long run, it leads to burnout, poor decision-making, and a toxic work culture that drains innovation. When CEOs don’t protect their mental health, it doesn’t just affect them personally — it ripples through the entire organization. Stress at the top multiplies downward. Emotional regulation and psychological safety start with the leader. Why Mental Health Is a Leadership Skill Mental health has become a core leadership competency — not a perk or an afterthought. Leaders who prioritize emotional stability lead teams that are calmer, more creative, and more loyal. Why? Because they model regulation instead of reactivity. Here’s what that looks like in action: Presence over panic. Instead of reacting to every crisis, emotionally intelligent CEOs know how to pause, assess, and respond with clarity. Non-judgment over blame. They create psychological safety by replacing “Why did this happen?” with “What can we learn from this?” Agency over control. They empower teams to take ownership, giving them space to think and grow instead of micromanaging. These traits are what therapists call “holding space.” In leadership, that means creating an environment where people feel safe to think, fail, and grow without fear. Holding Space: A CEO’s Superpower Holding space is more than a feel-good phrase. It’s a practice rooted in psychotherapy — the art of being fully present, calm, and non-judgmental, even in discomfort. Applied to business, it becomes a strategic leadership tool . When leaders learn to hold space — for themselves, their team, and the organization — they make better, more sustainable decisions. Here’s how: They stay grounded under pressure. This steadiness prevents emotional contagion, where team stress mirrors the CEO’s stress. They create trust. Teams perform better when they know their leader listens before reacting. They think systemically. By slowing down, leaders can identify patterns in culture and performance — not just symptoms. In short: mental health awareness translates into sharper strategic leadership. From Burnout to Boundaries The first step toward mentally healthy leadership isn’t more meditation apps — it’s boundaries. Boundaries are not walls; they’re structures that protect energy and focus. For CEOs, that can mean: Scheduling “no-meeting” time for deep thinking Logging off email after a certain hour Saying no to projects that don’t align with vision Healthy boundaries are acts of leadership , not weakness. They communicate to your team that rest, clarity, and focus are valued. Creating a Mentally Healthy Organization Leaders set the tone for how the entire organization treats well-being. If you talk about self-care but answer Slack messages at midnight, your team learns that rest isn’t really respected. Here’s what builds a culture of mental wellness that also fuels performance: Normalize reflection. Start team meetings with “What worked this week?” instead of “What went wrong?” Encourage honest dialogue. Invite feedback on how processes or workloads affect stress levels. Train managers in emotional intelligence. EQ can be developed — and it pays off in retention and innovation. When CEOs model calmness and care, they create psychologically safe organizations — and that’s what keeps good people.
By Erica Kesse November 28, 2025
CEOs shape organizational resilience through leadership and boundary-setting. By prioritizing mental health, they create cultures that drive retention, productivity, and innovation. This post explores how CEO boundaries lead to tangible business outcomes, supported by data and actionable strategies. The Business Case for Boundaries A 2023 Gallup study found that organizations with high employee engagement—fueled by healthy workplace cultures—see 23% higher profitability and 66% lower turnover. CEOs who set boundaries foster environments where mental health thrives, directly impacting these metrics. Conversely, poor leadership boundaries lead to disengagement, costing companies an average of $450 billion annually in the U.S. alone (Gallup, 2024). How Boundaries Drive Business Success 1. Improved Retention: Clear boundaries, like flexible work policies, reduce employee burnout. Adobe’s 2022 boundary-focused policies cut turnover by 10%. 2. Enhanced Productivity: Teams with mentally healthy leaders are 20% more productive, per a 2023 McKinsey study. 3. Increased Innovation: Psychologically safe environments, fostered by boundary-setting, boost creativity. Google’s 2015 Project Aristotle linked safety to 30% more innovative output. Actionable Steps for CEOs 1. Implement Flexible Policies: Allow hybrid work or no-meeting days to support team mental health. 2. Invest in Resources: Offer mental health programs, like EAPs, to show commitment to well-being. 3. Model Boundaries: Publicly prioritize your own mental health to inspire your team. 4. Measure Impact: Track retention and engagement metrics to quantify the business benefits. CEO leadership in boundary-setting builds resilient organizations by prioritizing mental health. The result? Lower turnover, higher productivity, and a culture of innovation. Start by implementing one boundary-focused policy this month and measure its impact.
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