Why Your Business is Losing Money (and How to Fix It)
Erica Kesse
Let’s talk about the energy we leak. You might think your business is doing well, but there is a hidden leak in most companies that I call Communication Debt. This is the cost of all the things that go unsaid, the hard conversations we avoid, and the vague responses that leave people guessing.
The Time Tax
Think of your mission as a vehicle. When the directions are fuzzy, the car stalls. Research shows that the average worker wastes nearly 8 hours every week just trying to understand what they are supposed to do. We call this a "Time Tax." For a big company, this can cost over £200 million a year in lost wages. For you, it means your team is working hard but not making progress. This leads to Executive Paralysis—where you feel so overwhelmed by the confusion that you stop moving altogether.
The Execution Gap
Did you know that 67% of business strategies fail? It’s not because the strategy was bad; it’s because it was heard but not understood. When you don't communicate the "Why" behind your goals, your team stays in "Fight Mode," trying to survive rather than thrive.
How to Stop the Leak:
- Explain the "Why": Don't just give a task. Explain how it fits the vision.
- Audit Your Conversations: What are you avoiding? Facing the "scary" talks clears your debt.
- Use Clean Language: Be specific. Instead of saying "ASAP," give a real deadline.
Owned Ground vs. Rented Land As I recently experienced with my LinkedIn lockout, building on social media is like building on "rented land." Your internal communication is your Owned Ground. It is the sacred space for connection that no algorithm can take away. When your foundation is strong, you stop fighting to fix a broken car and start driving a vehicle built for the journey.
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